The events are recommended to :

  • Tourist Board personnel

  • Staff from the Ministry of Tourism

  • High Commission / Embassy staff in the UK

  • Others responsible for tourism promotion


Regardless of the size of your budget and whether or not you have a famous, much-visited destination or a country that's entirely new to tourism, it's always valuable to hear the views of highly experienced marketers from a key source market.

We reveal influential research, as well as highlight innovative techniques for increasing your visitor numbers - both 'cutting-edge' and traditional.


The team behind the Africa Tourism Workshop has increased visitor numbers to a host of destinations in Africa and the Indian Ocean :

East Africa : Uganda, Kenya, Tanzania, Ethiopia and Rwanda

Southern Africa : Zambia, Zimbabwe, Botswana, Namibia, Mozambique, South Africa, Lesotho and Eswatini.

Central Africa : Republic of Congo, Central African Republic

West Africa : Sierra Leone, The Gambia

Indian Ocean : Madagascar, Mauritius, Zanzibar

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