We'll provide ways to identify your key attractions and understand who they'd appeal to. We'll debate experiences, access, activities and accommodation to allow for better targeting.

The Marifa Report is an annual 360-degree study of the UK Africa travel market, providing a 'moment-in-time' usage and attitude study of the trade, media and consumers.

Gaining the right travel trade support can be key to success. But which segments and which operators should be your priority? What's needed to help them sell your country?

The UK has plenty of travel related media, so how do you ensure its your destination that they're writing about? We will provide hints and tips for gaining valuable exposure.

Even on a small budget, talking direct to your target travellers I can make a real difference, so we will highlight various ways that you can educate and excite them.

Scary numbers get mentioned when talking destination marketing. Whatever your budget, big or small we will guide you to decide how and where it should be best spent.

Tim has over 30 years marketing experience, during which time he has won industry awards for creativity, strategy and effectiveness. Since 2006 he has been increasing tourism numbers to Africa, where he has visited over 60 times. He was a board director of Atta from 2010-2015

Chief Executive

TIM HENSHALL

Kelly is often called "Mr. Malawi", due to his product knowledge and passion. That's also been replicated in Eswatini (Swaziland). Visitor numbers have now increased significantly in both countries. Kelly will be sharing his 25+ years experience on how to set sensible budgets and use them effectively. 

Tourism Director

KELLY WHITE

Rich has applied his marketing skills on a number of highly innovative projects - from destination videos and social media campaigns, to 3-D Victoria Falls and animatronic gorillas! Rich has worked on budgets large and small, but always delivers great results. He will outline how you can do the same.

Head of Consumer Marketing

RICHARD WHISTON

Izzie has used her vast travel experience and creative to develop numerous impactful PR and consumer campaigns for countries including Zambia, Uganda and Mauritius. Izzie will share updates on engaging with travel writers and bloggers to maximise positive coverage for your destination.

Marketing & PR Manager

IZZIE LUDBROOK

Nadia has worked for major travel companies - including Audley and Virgin Holidays - in product management and in sales, as well as run lodges in Uganda. With this 'all sides of the fence' experience, Nadia is able to share her views on how to not just engage the trade, but enthuse them too.

Head of Trade Marketing

NADIA ALAM

Mandy has previously worked in a variety of marketing roles and she has contributed to numerous successful campaigns. She's been responsible for organising many industry events from 10-200 delegates. Her organisational skills are invaluable and she'll share some of these with you.

Resources & Events Director

MANDY HENSHALL