PUT YOUR DESTINATION
ON THEIR BUCKETLIST
WELCOME TO THE
AFRICA TOURISM WORKSHOP
FRIDAY 1st NOVEMBER 2019 (London, UK)
To help African countries to increase the number of visitors they attract from the UK, Kamageo offers a half-day interactive workshop, now in its second year.
We share our extensive knowledge and provide insights into the UK travel market, gained via two decades of hands-on Africa tourism experience.
We cover understanding your destination's appeal; engaging with the travel trade, increasing media coverage and attracting would-be travellers.
WHAT CAN YOU LEARN ABOUT?
GETTING TO KNOW YOUR DESTINATION'S APPEAL
We'll provide ways to identify your key attractions and understand who they'd appeal to. We'll debate experiences, access, activities and accommodation to allow for better targeting.
USING UK MARKET DATA TO INFLUENCE DECISIONS
The Marifa Report is an annual 360-degree study of the UK Africa travel market, providing a 'moment-in-time' usage and attitude study of the trade, media and consumers.
ENGAGING WITH THE UK TRAVEL TRADE
Gaining the right travel trade support can be key to success. But which segments and which operators should be your priority? What's needed to help them sell your country?
GAINING MAXIMUM MEDIA COVERAGE
The UK has plenty of travel related media, so how do you ensure its your destination that they're writing about? We will provide hints and tips for gaining valuable exposure.
CREATING DEMAND FROM CONSUMERS
Even on a small budget, talking direct to your target travellers I can make a real difference, so we will highlight various ways that you can educate and excite them.
SETTING & MAXIMISING
Scary numbers get mentioned when talking destination marketing. Whatever your budget, big or small we will guide you to decide how and where it should be best spent.
TOURISM MARKETING STRATEGY & COMMUNICATIONS
Tim has over 30 years marketing experience, during which time he has won industry awards for creativity, strategy and effectiveness. Since 2006 he has been increasing tourism numbers to Africa, where he has visited over 60 times. He was a board director of Atta from 2010-2015
DEFINING & MAXIMISING SMALLER BUDGETS
Kelly is often called "Mr. Malawi", due to his product knowledge and passion. That's also been replicated in Eswatini (Swaziland). Visitor numbers have now increased significantly in both countries. Kelly will be sharing his 25+ years experience on how to set sensible budgets and use them effectively.
CONSUMER MARKETING inc. SOCIAL MEDIA
Rich has applied his marketing skills on a number of highly innovative projects - from destination videos and social media campaigns, to 3-D Victoria Falls and animatronic gorillas! Rich has worked on budgets large and small, but always delivers great results. He will outline how you can do the same.
Head of Consumer Marketing
PRESS & MEDIA
Izzie has used her vast travel experience and creative to develop numerous impactful PR and consumer campaigns for countries including Zambia, Uganda and Mauritius. Izzie will share updates on engaging with travel writers and bloggers to maximise positive coverage for your destination.
Marketing & PR Manager
TRADE ENGAGEMENT, TRAINING AND EDUCATION
Nadia has worked for major travel companies - including Audley and Virgin Holidays - in product management and in sales, as well as run lodges in Uganda. With this 'all sides of the fence' experience, Nadia is able to share her views on how to not just engage the trade, but enthuse them too.
Head of Trade Marketing
EVENT MANAGEMENT AND MARKETING
Mandy has previously worked in a variety of marketing roles and she has contributed to numerous successful campaigns. She's been responsible for organising many industry events from 10-200 delegates. Her organisational skills are invaluable and she'll share some of these with you.
Resources & Events Director